A practical guide to the issues, options, and costs for starting a government
cable channel. The is a joint publication of SCAN NATOA and FrameRate Corporation.

Table of Contents 

Chapter 1: What is a Government Access Channel?
An introduction to the guidebook that explains what a government access channel is and reasons why a community should invest in establishing a channel.

Chapter 2: Developing a Strategy
A strategy is formed to help the channel begin operating in an organized fashion, this chapter discusses several key strategies.

Chapter 3: The First Five Years
An overview of the legal and contractual parameters in which the channel will operate within the first five years.

Chapter 4: Developing Policies
Different types of models and examples of policies are given in this chapter along with recommendations from the authors'.

Chapter 5: Management Structure
Management structure provides a strong base in which the channel will develop and mature from.

Chapter 6: Programming
A discussion of the role programming plays with the development of the channel and strategies to consider for implementation of a programming schedule.

Chapter 7: Equipment
Basic issues that should be considered when purchasing equipment. Helpful tips and considerations are provided.

Chapter 8: Buying Equipment
Educating yourself about the different types of equipment is imperative when considering the type of equipment that will best serve your government access channel.

Chapter 9: Marketing and Promotion
There are numerous ways a channel can promote itself. This chapter details several examples of promotional strategies.

Chapter 10: Forming Partnerships
Maximizing the opportunities of a government channel can be accomplished through forming partnerships.

Chapter 11: That's a Wrap!
Combining long and short terms goals will help you keep the channel's vision.

 

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