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A practical guide to the issues, options, and
costs for starting a government
cable channel. The is a joint publication of SCAN NATOA and
FrameRate Corporation.
Table of Contents
Chapter 1:
What is a Government Access Channel?
An introduction to the guidebook that explains what a government access
channel is and reasons why a community should invest in establishing a channel.
Chapter 2: Developing
a Strategy
A strategy is formed to help the channel begin
operating in an organized fashion, this chapter discusses several key
strategies.
Chapter 3: The
First Five Years
An overview of the legal and contractual parameters in which the channel
will operate within the first five years.
Chapter 4:
Developing Policies
Different types of models and examples of policies are given in this chapter
along with recommendations from the authors'.
Chapter 5:
Management Structure
Management structure provides a strong
base in which the channel will develop and mature from.
Chapter 6: Programming
A discussion of the role programming plays with the development of the
channel and strategies to consider for implementation of a programming schedule.
Chapter 7:
Equipment
Basic issues that should be considered when purchasing equipment. Helpful
tips and considerations are provided.
Chapter 8: Buying
Equipment
Educating yourself about the different types of equipment is imperative when
considering the type of equipment that will best serve your government access
channel.
Chapter 9:
Marketing and Promotion
There are numerous ways a channel can promote itself. This chapter details
several examples of promotional strategies.
Chapter 10:
Forming Partnerships
Maximizing the opportunities of a government channel can be accomplished
through forming partnerships.
Chapter 11:
That's a Wrap!
Combining long and short terms goals will help you keep the channel's
vision.
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