The content of the programs and who your audience will be is paramount in shaping the channels goals. Profiling the audience for program content is important when shaping goals. The following are real program content goal scenarios:
Goal:
To provide the public with
information about local government workings.
Solution: Cover public meetings, show government proceedings in
action, i.e. a local C-SPAN.
Goal: To inform
people about local issues and create educated voters.
Solution: Run candidate forums, discussion shows on ballot measures, and have
live call-in or taped shows on controversial issues.
Goal: To promote the City and
showcase services provided to the community.
Solution: Highlight
City policies, procedures, resources, activities, services and events
by producing programs covering City-sponsored cultural festivals, small
business loan and licensing services, recycling centers, hazardous waste
policies, infrastructure repair, bicycle path construction etc.
Goal: Promote the City to
visitors, investors, and developers.
Solution: Produce video tours of the city, its museums and sites for resale; highlight
these during national events hosted by the City such as conferences, football
games etc.
Goal: Serve underprivileged populations in
the community.
Solution: Produce programs that cover events for youth, the aged, and pregnant
women.