Many government access channels are "government only cable channels". This means only city-produced or other government programming is allowed. Outside programming must be affiliated and approved with a City department. This is the strictest model of government access television. It is also the safest option, and the direction the channel is expected to take.
The difficulty with a "government only channel" is the possibility that the startup is delayed. Participation of all City departments is vital. This can be a drawback as many City departments are absorbed with day-to-day activities they find it difficult to allocate time and resources to a government cable channel. In these instances, the City Manager or City Council must give strong support to the government channel and encourage departments to become involved. Then over time, with quality productions and community feedback, the city departments will willingly participate and initiate activities.
Another concern a "government only channel" faces is that government subjects can be challenging to produce. Ideally, a video production of a government subject would be educational and benefit the public. Yet, it might not capture the viewing interests of your audience. They cannot be faulted for this as they are not overly concerned with the strategies and goals of the channel's programming. It is the channel manager's responsibility to strike the balance between the needs of City departments and the planned criteria for interesting programming.
There are several cities across the country that produce creative, cutting edge government programming. It takes an innovative staff to develop new ideas and approaches to tell a story. A talented staff that can create unique graphics, inventive camerawork, and skillful editing techniques will produce successful programming. A supportive management that encourages and motivates this type of excellence is bound to do well. Management who expects "safe," proper, and straightforward videos, risks creating a monotonous work environment and dull programming. A combination of supportive management and fearless staff is necessary to make the formula work.