Almost every community sponsors events throughout the year. This is the perfect time to get a deal on a booth and hand out print promos. For example, in Los Angeles, it is common at cultural events and music festivals for several broadcast television and radio stations to sponsor the event and have a sponsors booth.
Not only is this a great promotional opportunity, but also the best occasion to run surveys. An informal survey can be given in exchange for an inexpensive giveaway like a pin, refrigerator magnet, pencil, balloon, etc. The survey will give you informal feedback about the programs people are watching and provides an opportunity for open dialogue with viewers about the channel.
Just as important as survey results, balloons with your logo will be walked around the event for free! You can create even more excitement by having a camera crew at the booth taping "man on the street" interviews that can be used for future shows. Don't forget to tape the channel's participation in the event in a promotional light, especially if it is a sponsor of the event!