Chapter 9: Marketing and Promotion Back

With a full schedule of live City Council meetings, ongoing series, and news shows your staff  will be kept busy meeting deadlines and maintaining high production quality standards. Due to a hectic schedule marketing and channel promotion might be neglected. Marketing and promotion is a big part of becoming a successful channel.

There are numerous ways a government access channel can promote itself, some exclusive to government access channels, others are adaptations of successful commercial advertising. Some of theses ideas just take time and effort, while others require a budget as well.

Marketing and promotion ideas include:

• On-Air Promotions
• Program Schedules
• Print Promotions (newsletters, banners, bus panels, flyers)
• Booths at Community Events  
• Public Radio
• Networking
• Mascots and Booster Clubs
• Marketing Campaigns