Chapter Six: Programming Back

Programming is the core of a government channel. This guide is not intended as a step-by-step production guide, as qualified staff will produce the programming. There are many elements to consider when planning the programming. The following is a broad discussion  of the role that programming plays on the development of the channel and strategies to consider for implementation of a programming schedule. 

Program Types

The types of programs to air is an important consideration in terms of budget, resources and audience type. Experience has demonstrated that government access channels find the most success with the following types of programs, all types of programs can be considered, as long as they respond to local viewership and are within the budget: 

• News Programs     
• Magazine Programs
• Community Event Coverage
• Documentaries
• Public Affairs/Talk Shows
• Public Service Announcements
• Sports Shows and Sports Coverage 
• Public Meeting Coverage

Scheduling a Program Line-Up

Part of the consideration for any station is self-promotion. Be sure to consider the following in your programming:

• Scheduling a Program Line-up
• Channel's Brand Name Identification
• Legal Considerations